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Castle Brands Announces Cutting-Edge Packaging for Boru® Vodka February 26, 2007, New York, NY – Castle Brands Inc. (AMEX: ROX), an emerging developer and global marketer of premium branded spirits headquartered in New York, today announced the new packaging launch of its lead brand, Boru® Vodka. The proprietary new bottle, designed by leading package design firm Claessens International, is a tribute to the brand's heritage and quality. While the new packaging retains Boru's black and silver palette, the bold, sleek, crystal clear bottle bears a more contemporary Boru Vodka logo as well as a striking sword and shield icon. In addition, the new bottle contains deep vertical cuts representing swords and has a black shield debossed in the bottom third of the bottle which states the brand's attributes. In conjunction with the packaging upgrade, Boru Vodka, which is charcoal filtered in a unique process, increased its distillation from four times to five times, giving the vodka an even crisper finish. "One of the lessons from my time running the operations of Absolut Vodka for Vin & Sprit in North America was that in a very competitive market, having a very high-quality liquid in the premium segment is not enough. We took a hard look at the playing field and realized that our old packaging did not measure up to the quality of the bottle's contents," said Claes G. Fick, the company's Chief Commercial and Marketing Officer. Mark Andrews, Chairman and Chief Executive Officer of Castle Brands Inc., commented: "We are firmly committed to supplying our customers with the finest premium brands. By increasing Boru's distillation from four times to five times and completely redesigning its packaging we are, in effect, launching a new brand. Our new Boru reflects the boldness, clarity and quality of this outstanding vodka, which is now well positioned to become a leader in its category." The new packaging will be introduced across the United States in March and will be followed later in the year by an international roll out. More about Boru® Vodka Boru Vodka was inspired by Brian Boru, legendary high king of Ireland. It is made from grain and pure Irish spring water, which is then distilled five times and charcoal filtered in a multi-stage, proprietary process. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. 40% ABV. SRP in the US $18 - $20/750ml. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs/cordials. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. Safe Harbor Statement All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe", "intend," "expect", "may", "could", "would", "will", "should", "plan", "project", "contemplate", "anticipate", or similar statements. Because these statements reflect Castle Brands' current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Castle Brands' actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, demand for its products and services, its ability to compete effectively, its ability to increase revenue from its newer products and services and the other factors described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2006 filed with the Securities and Exchange Commission. Castle Brands undertakes no obligation to update publicly any forward-looking statements contained in this press release. ROX-G # # # For more information on Castle Brands, contact:
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