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Boru® Vodka April 18, 2007, New York, NY – Castle Brands Inc. (AMEX: ROX) today announced that its flagship product, Boru® Vodka, today kicked off its "Reclaim the Spirit" US marketing campaign with the launch of its website, www.boru.com. Boru Vodka recently added a Gold Medal from the prestigious San Francisco World Spirits Competition to its list of accolades, demonstrating recognition within the spirits industry of the quality of the brand. Boru Vodka has not only increased its distillation process from four times to five times, creating an even smoother yet crisp finish, but has also introduced a sleek yet bold new packaging which is attracting trade and consumer praise. Boru now calls vodka drinkers to action and invites them to "Reclaim the Spirit", the theme of its new marketing campaign. The idea behind the campaign suggests that vodka should be pure. A unique and bold choice. Boru believes that this noble spirit has been tainted over the years by trendy brands posing pretty people with pretty drinks in pretty places. This new campaign announces the return of vodka, straightforward and true. Vodka the way it was meant to be. Neat. On the rocks. Sophisticated cocktails. For those looking to step it up in a clear, bold, stylish way. Boru's honesty and lack of pretense rise above vodka offerings that rely solely on image. It's time to welcome back what was lost. It's time to "Reclaim the Spirit". "Fight and Defend" is the approach Boru has taken on the visual executions of the campaign. Fight things that are frivolous, overdone, annoying and fake. Defend things that are genuine, honest, fun and cool. Fight Fruity Cocktails. Defend the Olive. Fight Karaoke. Defend the Jukebox. Fight Rush Hour. Defend Happy Hour. Fight Promises. Defend Delivery. Visit www.boru.com to see what else Boru stands for. The marketing campaign began with trade advertising in March, and the new brand website initiates the next phase of the campaign. Boru Vodka's consumer-friendly website brings the "Reclaim the Spirit" theme to life. It not only reflects Boru's bold, honest style, but also invites the consumer to claim the brand as its own. "Web marketing is an increasingly important part of Boru's marketing mix. The more we can reach the consumer on a personal, one-on-one basis, the more likely it is we will make a loyal convert to the brand. The power of the web cannot be overstated. We plan to keep our site dynamic, interactive and make it the real voice of the brand," said Roseann Sessa, Vice President - Marketing and Public Relations - US. "This campaign and the website promotions are the first of several initiatives we have planned to make Boru Vodka a part of the consumers' lifestyle," commented Sessa. More about Boru® Vodka Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. 40% ABV. SRP in the US $18 - $20/750ml. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs/cordials. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. Safe Harbor Statement All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe", "intend," "expect", "may", "could", "would", "will", "should", "plan", "project", "contemplate", "anticipate", or similar statements. Because these statements reflect Castle Brands' current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Castle Brands' actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, demand for its products and services, its ability to compete effectively, its ability to increase revenue from its newer products and services and the other factors described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2006 filed with the Securities and Exchange Commission. Castle Brands undertakes no obligation to update publicly any forward-looking statements contained in this press release.ROX-G # # # For more information on Castle Brands, contact:
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