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Castle Brands Appoints Britvic Licensed Wholesale as Distributor of Boru Vodka in Ireland September 5, 2007, New York, NY – Castle Brands Inc. (AMEX: ROX), an emerging developer and global marketer of premium branded spirits, today announced that its flagship brand, Boru Vodka, will be distributed in the Rebuplic of Ireland by Britvic licensed wholesale (formerly C&C Wholesale), effective September 17, 2007. The announcement of the new distribution arrangement coincides with the launch of the new Boru bottle in Ireland. The new packaging, the proprietary distillation process and improved distribution are all part of the Company's strategy to further enhance Boru's position as a leading premium brand in Ireland. Previously introduced to enthusiastic reception in the United States, the new packaging is a tribute to the brand's heritage and quality with a contemporary, stylish twist. London design firm Claessens International utilized Boru's traditional black and silver palette to create a bolder, sleeker, crystal-clear bottle in line with the brand's new positioning. Boru's unique charcoal-filtered, five-time distillation process contributes to the crisp finish of this premium spirit. Boru is a strong contender in the vodka category, having recently been awarded a Gold Medal in the prestigious San Francisco World Spirits Competition. Commenting on the announcement, John Soden, Managing Director of International Operations at Castle Brands, said: "It's a very exciting time for Boru Vodka in the Republic of Ireland. The appointment of our new distribution partner, coupled with the launch of the new Boru bottle design, will help take Boru Vodka to the next level. Britvic offers a strong national distribution network and excellent trade relationships, which will be an important factor ensuring the success of the new Boru." Finbarr O'Doherty, Commercial Director, Britvic licensed wholesale added: "We are delighted to include Boru in our wide portfolio of brands. With national distribution, this addition to our portfolio enables us to satisfy our customer requirements in the fastest growing spirits category. As the number one soft drinks company in the licensed trade, the addition of Boru to our portfolio gives us the unique opportunity to promote and drive rate of sale in two very profitable sectors for the trade." The balance of the Castle Brands' portfolio will continue to be distributed in Ireland by FindlaterGrants Ltd. -ENDS-
More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. Safe Harbor Statement This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and otherfactors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2007 filed with the Securities and Exchange Commission. When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws. ROX-G # # # For more information on Castle Brands, contact:
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