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Boru Vodka Snnounces "Defend the Bar Band" Semifinalists Fifteen Bands Advance to Semifinal Round September 24, 2007, New York, NY - Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the 15 semifinalists in its Boru Vodka "Defend the Bar Band" contest. Boru's month-long search for the most authentic and passionate bar band resulted in over 100 applications, representing 31 states and a wide variety of musical styles. Fifteen artists were selected to be featured on the Boru Vodka website as semifinalists, where they will continue to compete for the opportunity to win a digital release with Roadrunner Records as well as $10,000 worth of new musical equipment from Musician's Friend. The "Defend the Bar Band" campaign was launched earlier this year as part of Boru Vodka's brand awareness program. The multi-tiered program was developed to find and reward the ultimate bar band. Representatives from Boru Vodka, Fathom Communications and artists and repertoire specialists from AWE determined the 15 bands to be featured on www.boru.com based on the artists' sound, originality, composition, quality of performance and lyrics. The semifinal round of the "Defend the Bar Band" program as well as the "Defend the Fan" sweepstakes, launches today. Boru Vodka encourages music fans to visit www.boru.com , listen to the artists and cast their vote. The first 100 voters each day will receive a free music download. By registering to vote, consumers are automatically entered into a sweepstakes to win a grand prize of either $5,000 or a Boru-branded jukebox. Bands and fans will be able to track each band's standings through real-time, on-line voting results. The four bands receiving the greatest number of votes in the semifinal round will become the finalists in the competition. A combination of consumer voting and industry panel judges will determine which finalist will be Boru's ultimate bar band. The judging panel is made up of judges from Roadrunner Records, up-and-coming artists Madina Lake, Blender.com, Musician's Friend and Boru Vodka. Both the winning band and the winner of the "Defend the Fan" sweepstakes will be announced in early November. "We have been blown away by the talent and passion of the bands that have entered," said Roseann Sessa, Vice President Marketing & Public Relations for Castle Brands. "It is exciting to be able to give these unsigned artists an opportunity to be heard around the world. We are confident that our talented semifinalists will all have great success in the music industry. Good luck to each of these outstanding performers." The 15 semifinalist bands are:
More about Boru Vodka Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. More About Roadrunner Records Initially founded in the Netherlands in 1980, Roadrunner Records has earned its place as one of the most prominent international independent record labels. The Roadrunner catalog boasts early releases from such seminal artists as Type O Negative, Sepultura and King Diamond. More recently, the label has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, gold-certified Stone Sour and Killswitch Engage, as well as modern heavy hitters The Cult, Dream Theater and Megadeth. Though primarily known as a hard rock label, Roadrunner's roster also includes diverse acts such as The Dresden Dolls and newcomers Madina Lake, Biffy Clyro and Airbourne. Still headquartered in the Netherlands, Roadrunner occupies offices in New York, now the A&R hub for the label, as well as the United Kingdom, Canada, Germany, France, Japan and Australia. For more information about Roadrunner, please visit: www.roadrunnerrecords.com Safe Harbor Statement This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and otherfactors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2007 filed with the Securities and Exchange Commission. When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws. ROX-G # # #
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