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Boru Vodka Announces "Defend the Bar Band" Winner Lloyd Dobler Effect Takes the Shield November 19, 2007, New York, NY - Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, has announced Lloyd Dobler Effect as the grand prize winner in its inaugural Boru Vodka "Defend the Bar Band" contest. The two-month search for the most authentic and passionate bar band began with over 100 applicants and culminated with the young energetic band from Washington, DC as the winner. Along with the first place title in the Boru Vodka "Defend the Bar Band" contest, Lloyd Dobler Effect's grand prize package includes a digital release with Roadrunner Records and $10,000 of equipment from Musician's Friend. . Phil Kominski, lead singer and guitarist for Lloyd Dobler Effect said: "We have been in competitions in the past and we have never been in a competition this well organized. We are ecstatic to have won this battle. There were many great bands competing and we want to thank them for their music and for allowing us to get to know them. We also want to thank our fans for supporting us all the way through this competition and the judges for choosing us from such a wealth of talented artists. We are very excited to build an ongoing relationship with Boru Vodka in 2008 and beyond." The victory could not come at a better time for the band. Earlier this fall while on tour in Chicago, the band woke up to find their trailer gone. Over $65,000 worth of equipment was stolen but the setback did not break their spirit. The band went on, rallying fans to help bring them to victory. They are now on a three-week tour of southwest Asia to support our troops, sponsored by Armed Forces Entertainment. In honor of music fans everywhere, Boru Vodka also rewarded one lucky voter in the "Defend the Fan Sweepstakes" with a $5,000 Grand Prize. Libby Carnahan from St. Petersburg, Florida, won out of thousands of voters. "This was an ambitious competition for us and we are very gratified by the results," said Roseann Sessa, Vice President Marketing & Public Relations for Castle Brands. 'Defend the Bar Band' was a huge success for everyone involved: the participating bands gained exposure and reached a new audience, the fans got to listen to brand new music and win prizes, and Boru Vodka established itself as the brand dedicated to the support of independent musicians. We are in the planning stages for next year's 'Defend the Bar Band' competition, which we expect will be even bigger and better." Boru Vodka's "Defend the Bar Band" program drew over 100 band applications, representing 31 states and a wide variety of musical styles. Lloyd Dobler Effect's victory was based on votes received from Boru Vodka's music fans combined with the score from a panel of judges. The panel was comprised of judges from Roadrunner Records, up-and-coming artists Madina Lake, Blender.com, Musician's Friend and Boru Vodka. In the final round, Lloyd Dobler Effect narrowly beat out the other three finalists: The Righteous Hillbillies (Chicago, IL), Volume Runner (Cinnaminson, NJ), and Scarsboy (McKinney, TX). More about Boru Vodka Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. More about Lloyd Dobler Effect The popular Washington D.C. band Lloyd Dobler Effect, (LDE) named after the loveable John Cusack character in the 1989 film "Say Anything," fuses high-energy rock and roll with Latin rhythms and go-go beats. Acclaimed by critics and fans for their thought-provoking lyrics, the group appeals to both mainstream rock lovers and culturally diverse audiences. LDE has performed in 42 states and eight countries and has developed a loyal and extensive fan base. Voted one of Washington D.C.'s top 10 live bands in 2005 by the Washington Post Reader's Poll, the band consists of Phil Kominski (vocals/guitars), Donnie Williams (drums/bass programming), Chris Bruno (guitars/vocals/mandolin), Rusty Williams (congas, percussion/vocals) and Patrick Hughes (bass/vocals). For more information on the Lloyd Dobler Effect, go to www.lloyddoblereffect.com. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. Safe Harbor Statement This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and otherfactors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2007 filed with the Securities and Exchange Commission. When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws. ROX-G # # #
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