Castle Brands Sweeps World Beverage Competition
Awards in Four Categories
January 2, 2008, New York, NY – Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced its results in the 2007 World Beverage Competition. The World Beverage Competition is a member of the World Trade Organization.
Castle Brands brought home six awards in four categories from this prestigious global competition. Platinum awards were given for Boru Vodka, Sam Houston Very Small Batch Bourbon and Knappogue Castle Irish Single Malt Whiskey. According to the World Beverage Competition, "these platinum award-winning products should be regarded for the extra effort, creativity and care taken in bringing them to market."
In both the Irish whiskey and bourbon categories, Castle Brands had two of the four medal-earning brands. Clontarf Irish Whiskey received a Gold award and Jefferson's Reserve Very Small Batch Bourbon received a Silver award.
In the prestigious packaging award category, Boru Vodka garnered its second Platinum award. Commented Roseann Sessa, vice president marketing and public relations for Castle Brands, "The packaging award is one of the most difficult awards to achieve in the beverage industry. For Boru, this impressive award verifies the success the brand has seen in the last year."
Ms. Sessa added, "We are extremely pleased with our results in this competition. Our brands are all thoroughbreds in their categories." She further added, "It is gratifying to see that the time and effort we put into the brand is paying off with industry accolades. In addition to our awards in the World Beverage Competition, Boru Vodka also received a Gold Medal at the San Francisco World Spirits Competition and won first place for redesigned packaging in the Beverage Dynamics Advertising and Promotions Awards."
The World Beverage Competition judging is based on a double blind method. The judging panel is comprised of industry professionals from six continents who remain anonymous. Judging is conducted behind closed doors and the judges do not see the packaging or know the brand name prior to documenting and submitting their score cards. The packaging portion of the competition is conducted after the tasting portion. Only one award at each level is given per category.
More about Boru Vodka
More about Castle Brands Inc.
Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream.
Safe Harbor Statement
This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and otherfactors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2007 filed with the Securities and Exchange Commission.
When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.
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