Clontarf Irish Whiskey Launches Interactive Website

The "New Irish Xposed" Photography Contest Debuts

FOR IMMEDIATE RELEASE

July 28, 2008, New York, NY – Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced that it has launched a new website as part of its brand-building campaign for its popular Clontarf Irish Whiskey.

Earlier this year, Clontarf unveiled a sleek new package and launched its "New Irish" marketing campaign. The "New Irish" is all about putting a new spin on an old standby. The word "Irish" conjures up green rolling hills dotted with sheep and cable knit sweaters. Lovely, but a bit staid. Clontarf brings the word to a whole new level and presents a new-fashioned approach to Irish whiskey–an old craft with a modern personality. With the Irish whiskey renaissance in full swing, Clontarf is aiming to change Irish whiskey's perception as "your father's drink" and to capture the palate and imagination of a new generation.

The lighthearted website, www.clontarfwhiskey.com, pokes good-natured fun at the things typical whiskey sites take very seriously–history, the distilling process, tasting notes–basically the category itself. Each section of Clontarf's new site is presented with a whimsical wit. You can rewrite the history of the Battle of Clontarf or take a whiskey personality test to determine the perfect Clontarf cocktail for you–even the cocktail recipes are written with the "New Irish" in mind. Many of the options on the site are interactive and viral–you can share them with your friends.

The site launches with the "New Irish Xposed" Photography Contest. Participants are invited to send in their photographic vision of what the "New Irish" means to them. Whether it is a fresh take on Irish Eyes or on the Celtic Tiger, the innovative contest is sure to spark creative submissions as clever as Clontarf's own campaign. All accepted entries will be posted to the Clontarf website. The grand prize is $5,000 and the winning photograph will be included in Clontarf's marketing campaign. Entries must be submitted by October 31, 2008.

"The Clontarf website is clever and irreverent. We looked at our target demographic and decided to take an unexpected direction for an Irish whiskey. We took some cues from the vodka and beer categories, put an Irish twist on it and let loose," said Roseann Sessa, vice president marketing and public relations. "The photography contest is a natural extension of our very visual ‘New Irish’ campaign. The proliferation of digital cameras and camera phones makes it easy for everyone to be a photographer. We are not looking for a technically perfect photograph–we are looking for an attitude that expresses the New Irish."

More about Clontarf Irish Whiskey

Clontarf Irish Whiskey is made with the finest grains and pure Irish spring water. It is triple distilled and aged in bourbon casks. Clontarf is available in two expressions: Clontarf Classic Blend and Clontarf Single Malt. The Clontarf Whiskeys have won numerous awards including Gold Medals at the San Francisco World Spirits Competition and a Platinum Medal at the World Spirits Competition. www.clontarfwhiskey.com

More about Castle Brands Inc.

Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs.  Castle Brands' portfolio includes Boru® Vodka, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Tierras Tequila, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. www.castlebrandsinc.com

Forward Looking Statements
This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2008 filed with the Securities and Exchange Commission.

When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

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For photography and more information on Castle Brands, contact:
Donna M. Hibbert
Marketing & Public Relations
Castle Brands, Inc.
(800) 882-8140
dhibbert@castlebrandsinc.com

For Investor Relations, contact:
ICR
Kathleen Heaney
(203) 803-3585
ir@castlebrandsinc.com