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Boru Vodka Announces "Defend the Bar Band" Winner The Loveblisters Win the Battle & Take Top Prize FOR IMMEDIATE RELEASE November 10, 2008, New York, NY – Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the grand prize winner in their Boru Vodka® "Defend the Bar Band" competition. Through a combination of fan voting and judging panel results, The Loveblisters, a Phoenix-based indie-pop band, was voted the most passionate and authentic bar band in this year's on-line talent search. Along with the title, The Loveblisters will receive $10,000 in new equipment. In addition, The Loveblisters along with the three other finalists have all won a professionally produced, shot and edited live performance video. Boru Vodka raised the bar this year and amped up the multi-tiered program to spawn a bigger, bolder and louder competition. The response was excellent with over 800 bands entering for a shot at the title. The top 15 bands were posted at www.borubarband.com and the first round of judging was turned over to the fans. Fans were invited to log on to the site, listen to each band and download their music for free, and vote for their favorite. Fan voting narrowed the field to the four finalists. In addition to The Loveblisters, The Luck Brothers from Philadelphia, PA; Whirl from Hackensack, NJ, and The Second Advance from Danbury, CT made it to the final round. Out of thousands of fans who voted, one lucky fan in Southington, CT, won the $5,000 Fan Grand Prize. Staying true to its roots and theme of the virtual battle of the band contest, Boru turned up the volume on viral marketing using ReverbNation.com, DigitalCafeTour.com, Nerve.com, VirginMega.com as well as Facebook and MySpace to reach out and communicate with bands and fans alike. Additionally, there was eye-catching local print advertising, in-store marketing at Virgin Megastore New York City locations, and over 400 on-premise bar band promotions. "Boru Vodka has once again reached out and connected to its core market through an art form they love–indie rock music, an art form that is true to the essence of the brand. Both are about being authentic, no pretense–real," said Roseann Sessa, vice president marketing and public relations for Castle Brands. "The 2008 ‘Defend the Bar Band’ program was more impactful than ever before, garnering more impressions, interactions and relationships between bands, fans and Boru. We connected with bands and fans in all 50 states and hosted over 400 on-premise promotions supported by local media placements. We are committed to growing this campaign, to continue to raise brand awareness by reaching our market through the indie music industry. We will keep hitting the virtual stage, social networks, and major market bar scenes making Boru the brand for those who rock. For years to come, we'll continue to Drink Responsibly, Rock Irresponsibly." More about Boru Vodka Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. www.boru.com More about the "Defend the Bar Band" Program The Boru Vodka "Defend the Bar Band" campaign is a multi-tiered program designed to build brand awareness. The program was developed to find and reward the ultimate bar band. Now in its second year, the virtual battle of the bands targets Boru's core audience, the socially active 21 – 30 year old music fans. In addition to the viral marketing component, the program is supported with on-line advertising, local print advertising and on-premise promotions. Its dedicated website is www.borubarband.com. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru Vodka®, Gosling's Rum®, Sea Wynde® Rum, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's™ and Jefferson's Reserve® Bourbon, Sam Houston® Bourbon, Tierras Tequila, Celtic Crossing® Liqueur, Pallini® Limoncello™, Raspicello™ and Peachcello™ and Brady's® Irish Cream. www.castlebrandsinc.com (ROX-G) Forward Looking Statements This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2008 filed with the Securities and Exchange Commission. # # #
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